These days, you can’t throw a stick without hitting a mom clutching a glass of vino to temper the hours of “social distance learning” with the reality of 2020.
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I, for one, am happy to have a senior, whose studies I can entirely ignore. The days of monitoring or supervising are nearing an end. College acceptance takes precedence over anything left in this rotten semblance of a schoolyear. Any reminders for tests or homework go unheeded. So why bother? After a constant barrage of uninformative teacher emails and daily school texts, stating, “Yes, another coronavirus case has been detected on campus,” we shrug and move on. Every day is the same. It’s easily the worst time to be a high school senior since the threat of being shipped off to Vietnam, and I imagine the emotional and social repercussions will be heavy and long-lasting. God, do I need a drink!
In any event, I am not drinking wine nor spirits. Fate has deemed that all alcohol gives me a headache lately, and it could not be timed any worse. So coffee and tea it is, with my beloved Coke at interims. Yes, 2020 has been a nightmare on every level. But at least we have the luxury of Netflix and Amazon in quarantine. We can still be comfortable and feel relatively safe, even without the company of fermented grapes.
During WWII, however, moms had more at stake, fearing for their husbands overseas as well as wondering if bombs would drop on our very soil. Were they encouraged to sample pinot? Alas, no. The power of pulling it together lay in Alka-Seltzer.
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Alka-Seltzer kept the “unjust words” at bay. And it had already been time-tested. Even Will Rogers had stamped his approval a decade prior.
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The post-war would see the addition of Speedy. Serenity now! Pronto!
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But it wasn’t just for ladies about to lose their minds. Anyone indulging in food or drink could make use of it. Instead of a daydrinking suburban mommy, your pre-diabetic uncle kept a roll of A-S in his pockets. Just in case.
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As Americans continued to eat up, sales continued to soar. While my association with the product is limited to the “Plop plop, fizz fizz” of the 70s, children of the 60s would have seen a more animated endorsement.
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These days, when every other commercial pimps a prescription drug, meant to feed your fears as well as line the pockets of Big Pharma (O-O-O-OZEMPIC!), you have thousands of other choices to provide comfort for what ails you. Most of you probably take a daily prescription to address the imperfections of your mortal coils. But do any of you still take Alka-Seltzer?
