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Bridging The Generation Gap

I had never seen this ad before today, and I had to do a doubletake.  I saw the Paul Masson spokesman with a younger woman at his shoulder, and the words “generation gap,” and I cringed.  Are they...

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Dream Big, They Said

Fred’s Lounge, Mamou, LA, 1977 Here it is in a nutshell: the reality of 1:30am bar life.  Verbena sees the 2:00am last call on the horizon.  Semisonic will play “Closing Time,” and the jukebox will...

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I’d Tap That

You know, I was gonna make a crack about Justin Bieber’s dad in the pedophile mustache, but then I remembered that the Bieber is STILL A TEENAGER. Yes, he is. And Papa Bieber is barely old enough to be...

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Beer Thirty? Actually, It’s Beer Thirty-Eight.

1978 Cactus

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Poetry In Motion

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Ads That Almost Changed My Mind, Part I

This 1933 ad for Budweiser is so colorfully delicious, that I almost forgot my many encounters with the “King of Bottled Beer” and the inherent mehness it consistently offers. My Bud experience has...

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Repeal Of Prohibition December 1933

from “This Fabulous Century” Time Life Books Set ‘em up, Joe! from “This Fabulous Century” Time Life Books  

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Tuesday Night Social Club

An Illinois and an Idaho cowgirl kicking back 1898 style–American Heritage Center, U of Wyoming

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Good Dogs Deserve Dinosaur Bones & Whiskey

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Greek Life 1974, Part Uno

Cheers to the drunks boys of Tau Kappa Epsilon! A Schlitz toast to Less Nessman! These dudes are a klass act. One more pitcher refill for our pal, Bill Albert. Get down wid yo bad self, Bill.

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“As Good As Ever Went Down Your Throat”

I had to break the image in two, so’s you could really take in the amber glow of Old Crow. 

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What’s The Magic Word, Pete?

Cactus 1984

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Have A Drink On Me

1950 Cactus Yearbook

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Because Sometimes Tom & Jerry Just Need Rum

12/19/49 LIFE Flipping through my festive 1949 LIFE, I noticed this ad for Puerto Rican Rum. My first thought was how I remember the texture of glasses like that on my fingers. You never see those at...

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Beer Always Belongs

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Class of 1910 Prefers Bourbon With No Rough Edges

LIFE 6/20/38

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Here’s Hoping New Year’s Eve Makes You Feel Like This

1956

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Where My Middle-Aged Drinkers At?

Texas Ex Scholtz’s Reunion in Houston at Rice game Oh, there they are–in full force, ready for game day, celebrating the ol’ alma mater. In 1979, the legal drinking age in Texas was 18, having been...

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Looks Like I Picked The Wrong Week To Stop Drinking

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Caution: Coors-Powered

Rice University 1975

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